SEO Growth Strategist & Content Performance Specialist

I build search-led content systems that increase visibility, authority, and measurable digital growth across industries.

Core Skills

SEO & Content Strategy

  • Keyword research and search intent mapping

  • Topic clustering and internal linking architecture

  • On-page SEO optimisation

  • Landing page SEO strategy

  • Content funnels for organic traffic growth

  • Competitor gap analysis and SERP positioning

Content Creation & Editorial

  • Long-form SEO blog writing

  • Thought-leadership content development

  • Press and guest article writing

  • AI and SaaS product content translation

  • Editorial planning and content roadmaps

  • Research-driven storytelling

Digital Marketing & Growth

  • Organic growth strategy

  • Content marketing ecosystems

  • Audience acquisition through search

  • Cross-channel content repurposing

  • Engagement and visibility optimisation

  • Conversion-focused messaging

Analytics & Performance Tracking

  • SEO performance monitoring

  • CTR and ranking analysis

  • Audience engagement tracking

  • Content performance optimisation

  • Data-driven content improvement

Publishing & Audience Building

  • Newsletter creation and growth strategy

  • LinkedIn publishing and algorithm optimisation

  • Thought-leadership platform building

  • Editorial calendar planning

  • Organic audience growth

Website & Content Architecture

  • Website structure planning

  • Portfolio website design

  • UX-oriented content layout

  • Visual storytelling through digital platforms

  • Content presentation optimisation

Photography & Visual Storytelling

  • Wildlife and landscape photography

  • Visual brand storytelling

  • Portfolio curation and image optimisation

  • Creative direction for visual content

Linguistics & Translation

  • English → Bengali translation

  • English → Hindi localisation

  • Cultural adaptation of global content

  • Academic and documentary translation

  • Audience-focused multilingual communication

Impact Snapshot

  1. +250% organic traffic growth achieved through structured SEO optimisation

  2. 20K+ monthly impressions generated via search-driven content systems

  3. Page 3 → Page 1 ranking improvements for competitive keywords

  4. 120% engagement increase through cross-platform content strategy

  5. Experience across SaaS, AI, e-commerce, education, and commercial sectors

What I do ?

Search-Led Growth Strategy
I design keyword architectures, topic clusters, and content frameworks that align with search intent and ranking signals.

Content Performance & Authority
From E-E-A-T optimisation to internal linking strategy, I build content ecosystems that increase topical authority and discoverability.

E-commerce & Conversion Optimisation
I optimise product listings, landing pages, and conversion paths to ensure content supports revenue growth, not just traffic.

Selected Insights

Tools & Platforms

SEO & Search Analysis
• SEMrush – keyword research, competitor analysis, SEO audits
• Ahrefs – backlink analysis and SERP monitoring
• Google Search Console – indexing insights and search performance tracking
• Google Trends – search demand and topic trend analysis

Analytics & Performance Tracking
• Google Analytics – traffic analysis and audience behaviour insights
• LinkedIn Analytics – engagement and audience growth tracking
• Meta Business Suite – social media insights and performance monitoring

Content Publishing & CMS
• WordPress – website publishing and SEO optimisation
• Squarespace – website content management and layout

Content Creation & Visual Design
• Canva – marketing visuals and social media graphics
• Adobe Express – digital content and quick visual assets
• Adobe Lightroom – photography editing and image optimisation

Social Media Management
• Hootsuite – social media scheduling and publishing
• Meta Business Suite – Facebook and Instagram management

A woman with black hair and sunglasses smiling outdoors near a body of water with trees and a hill in the background.

Who Am I ?

I am a Growth Marketing and SEO Specialist working with SaaS, AI, and digital-first companies to build scalable organic visibility and performance-driven content systems.

My work sits at the intersection of strategy and execution — combining keyword research, search intent mapping, and audience psychology to create content that ranks, converts, and strengthens brand authority. I focus on measurable outcomes: improving organic traffic, increasing search visibility, and aligning messaging with business goals.

Over the past four years, I’ve led end-to-end content initiatives including SEO-led blog strategies, high-converting landing pages, and cross-channel campaign content. I approach growth systematically — from keyword clustering and internal linking structures to analytics tracking and iterative optimisation.

My academic background in English Language & Linguistics sharpened my understanding of tone, discourse, and digital communication. Combined with hands-on SaaS experience, this allows me to translate complex product ideas into clear, persuasive messaging that performs in search and resonates with users.

I am particularly drawn to environments where clarity, structure, and performance matter — where content is not produced for volume, but built to drive sustainable growth.

Let’s build content that ranks and converts…

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