This creative portfolio showcases original scripts, ad copy, and ad creatives crafted for Wavel AI’s transcription, translation, and speech-to-text solutions. Through human-centered storytelling and targeted advertising, the work highlights how AI can empower real-world communication, break language barriers, and create genuine connections.

Attracting a global audience isn’t about stuffing keywords or going viral—it’s about building a sustainable, strategic content ecosystem. When I first began writing for an international readership, I realised quickly that what ranks in New York might not even register in New Delhi. So I stopped treating SEO as a checklist and started thinking like a global storyteller.

I built a layered keyword strategy, designed content around long-tail, intent-driven search terms, and structured each post using the F-pattern principle to match how people actually read. My visuals weren’t stock photos—they were custom-designed graphics and original photography, crafted to stop the scroll on Instagram and earn clicks on LinkedIn. And it worked. With the help of smart tools like Ahrefs, Google Search Console, and SEMrush, I tracked what resonated where—and refined every blog post like a living, breathing asset. Add in a focused social media strategy across LinkedIn, Instagram, and Facebook, and I was able to build a global readership that stuck around, engaged, and converted.

This isn’t your average SEO blog. It’s a blueprint for experienced content writers who want more than traffic spikes—they want lasting international growth.

“There’s something special about making candles. The scent, the flicker, the calm it brings—it’s all part of the magic. And your packaging should reflect that same care. Our Candle Labels aren’t just stickers—they’re storytellers. Whether you're selling online or gifting homemade creations, these labels help your candles look as good as they smell.”

From razor gangs in the smoky alleys of 1920s Clerkenwell to postcode wars on today’s London estates, the capital's gang culture has evolved—but never disappeared. This deep dive into the real-life gangs of London traces a century of crime, power, and survival. Discover how organized crime families like the Krays and the Adams syndicate gave way to street crews, county lines drug empires, and youth-driven violence. Behind the headlines lies a city still battling for its future—one postcode at a time.