I don’t just write for algorithms—I write for people. My work sits at the intersection of creativity and strategy. With over three years of hands-on experience in digital marketing, I’ve learned that impactful content isn’t just about hitting word counts or stuffing keywords—it’s about understanding intent. What is the reader looking for? What keeps them scrolling? What earns their trust?

I specialise in semantic SEO, structured content planning, and high-converting web copy that speaks to both Google and your audience. Whether it’s a SaaS blog that simplifies complex AI tools, a landing page that turns curiosity into conversions, or a thought leadership piece that positions brands as industry pioneers—I build content ecosystems, not just articles. I work with tools like SEMrush, Ahrefs, and Google Analytics to audit, analyse, and adapt. My writing has earned placements through HARO and visibility in Google Discover, helping brands not only show up but stand out.

Every brief, to me, is an opportunity to tell a story—one that is useful, relevant, and enduring.

But when the words pause, I pick up my camera.

As a wildlife and Astro photographer, I chase the quiet stories nature tells—the ones hidden in the misty stillness of the Scottish Highlands, the shimmer of a stag's antlers at golden hour, or the swirling dance of stars over Glencoe’s rugged ridges. With my Canon EOS 4000D and a carefully chosen trio of lenses, I work in the field with patience and purpose, often waiting hours for the right moment. My gear may be minimal, but my vision is expansive. I believe every photograph should hold a breath, a story, a pause that makes you feel.

Both my writing and photography are rooted in the same truth: storytelling matters. Whether it's a long-form article that builds brand authority, a photo that captures a fleeting moment, or a poem that delights a child—my work lives in the details, the emotions, and the connections we often overlook.

If you’re looking for someone who can shape ideas into words or moments into visuals, with depth, clarity, and care—I’d love to connect.

University Achievements

During my time at the University of Stirling, I took on the role of Health and Mental Well-Being Volunteer Officer with the Student Union, where I actively worked to support and advocate for student mental health. I was honoured to be nominated for a Student Union Officer position—an experience that was featured on the Stir Podcast and covered by the Brig Newspaper. These opportunities gave me a platform to speak up about the gaps in student well-being support and the changes I wanted to help bring about. I was also proud to receive an award for my work as a Programme Representative during my MSc, which recognised my commitment to representing student voices and improving the academic experience for my peers.
During my studies at CMS Jain University, I published my MA thesis in the Scopus-indexed journal - Test Engineering and Management, showcasing my research and academic contributions.