Sample - Scripts, Ad Copy, Ad Creatives

This showcase highlights a complete creative strategy around humanising AI technology through storytelling. It features two emotional scripts — "Hearing the Unheard" and "A Voice Beyond Barriers" — that show how AI transcription and speech-to-text tools transform real lives. Alongside the scripts, I developed targeted ad copy for Instagram and Facebook, crafted to instantly capture attention and drive engagement. The visual ad creatives reinforce these narratives, portraying warm, relatable moments where technology bridges gaps in communication. Every element was created with an "emotion first, technology second" approach, focusing on simplicity, authenticity, and platform-adaptive storytelling to make the AI solutions feel empowering, personal, and essential.

Script 1 Sample

Tool - AI Transcription 

Heading - Hearing the Unheard

[Opening Scene: Bustling Office — People Talking, Phones Ringing, Laughter]

Narrator (soft, reflective voice):
"In a world filled with conversations, meetings, laughter, and quick exchanges... Ethan moves quietly."

[Cut to: A man, Ethan, walking through a crowd. Everyone’s mouths move, but all is silent for him.]

Narrator:
"He watches lips move and gestures fly, but the music of words never reaches him."

[Scene: Ethan sitting in a meeting room, trying to lip-read, missing pieces. His eyes show exhaustion.]

Narrator:
"For years, Ethan lived in the silent spaces between voices, piecing together what he could."

[Scene fades to black — then a bright new scene: Ethan receives a device or app on his tablet/phone.]

Narrator (with a hopeful lift):
"Until one day... something changed."

[Scene: Ethan using the AI tool for the first time. Words appear on his screen in real-time as people speak around him.]

Screen text:
(“Welcome everyone, let's begin today's meeting.”)

Narrator:
"An AI tool, designed with empathy and innovation, entered his life."

[Montage Sequence: Ethan at a coffee shop, smiling at a server as the menu conversation appears instantly. Ethan chatting with a friend, both laughing as text bubbles pop up.]

Narrator:
"Now, words bloom on his screen like magic — precise, real-time captions bridging the silent gap."

[Scene: Ethan at a doctor’s office, the doctor’s speech instantly captioned. Ethan nods confidently.]

Narrator:
"Meetings, casual talks, doctor visits, interviews — everything becomes visible."

[Scene: Ethan laughing freely at a joke with colleagues, for the first time not feeling left out.]

Narrator:
"Ethan no longer struggles to guess or lip-read. He sees conversations as they happen. He connects in ways he never imagined possible."

[Scene: A warm montage of Ethan living his life: at work, traveling, meeting people.]

Narrator:
"Life is no longer about trying to catch up — it flows naturally, in his rhythm."

[Fade to black with only a soft text appearing on screen.]

Narrator (emotional, strong finish):
"The AI transcription tool doesn't just transcribe words. It gives access.
It brings freedom.
It ensures that every voice is finally heard — even in silence."

[Final Scene: Ethan smiling genuinely at the camera. Fade out to logo.]

Script 2 Sample

Tool - AI Translation 

Heading - No Words Needed

[Opening Scene: Busy Airport Terminal — Background noise, people speaking different languages]

Narrator (soft voice):
"In a world woven with a thousand languages, understanding can sometimes feel... out of reach."

[Cut to: A young Japanese tourist (Hiroshi) looks lost, holding a map, confused. Around him, announcements are in English. No one seems to understand him.]

Narrator:
"But when connection matters, technology listens..."

[Zoom in: Hiroshi pulls out his phone. An AI Translation app is open. He speaks into it in Japanese.]

Phone displays (in English):
"Excuse me, could you help me find my hotel?"

[A friendly airport staff member reads the text, smiles warmly, and nods.]

Airport Staff (speaking slowly):
"Of course! Follow me."

[Soft music builds. Hiroshi smiles, visibly relieved.]

Narrator:
"AI Translation — breaking barriers, one conversation at a time."

[Montage Scene: Quick cuts of different people — a French chef teaching a class in Spanish, a deaf woman typing into an AI speech-to-text tool, a businessman negotiating in Korean and English side-by-side.]

Narrator:
"Because connection... has no language."

[Final Scene: Hiroshi checks into his hotel, laughs with the receptionist using the app again. The screen fades to the logo of the AI translation tool.]

Tagline on screen:
"Understand the world. Speak without limits."

Ad Copy

Sample 1

Tool - AI Translation

Instagram Ad Copy

Headline:
Speak Every Language — Instantly!

Caption:
Lost in translation?
Not anymore.
With the Wavel AI Translation Tool, you can chat, travel, and connect — without knowing a single word of another language.

 Real-time. Effortless. Human.
Because understanding should never need subtitles.

Try it FREE today!

#BreakBarriers #AITranslation #TravelSmart

Sample 2

Tool - AI Translation

Facebook Ad Copy

Headline:
"Different Languages. One Conversation."

Post Text:
Imagine making friends in Tokyo, closing deals in Paris, and ordering your favorite dish in Rome — all without a language barrier.
AI  brings real-time translation into the palm of your hand. Speak your world’s language — instantly.

Real Conversations
Real Connections
Real Freedom

Start speaking without limits Today!

#TalkWithoutLimits #GlobalConnections #AITech

Ad Creatives

The AI translation ad creative visually captures the magic of real-time conversation between speakers of different languages, showcasing how technology instantly bridges communication gaps and creates effortless, human connections.

The AI Speech-to-Text ad creative highlights how real-time captioning empowers individuals with speech disabilities to communicate naturally and confidently, turning silent moments into vibrant conversations.

Content Creation Strategy

Story Script Creation

• Objective: To emotionally show the real-world value of AI translation without making it feel too technical.

• Strategy: I used a simple character-driven approach that everyday people could relate to: getting lost in a new place, finding help through technology.

• Tone: Warm, human, and slightly cinematic — designed to create emotional connection in a short amount of time.

• Why It Works:
  Stories make technology feel personal. Instead of saying "AI translates languages," we showed how it helps people make friends, solve problems, and feel understood.

Ad Copy for Instagram and Facebook

• Objective: To grab attention quickly and drive people toward curiosity and app usage.

• Instagram Copy:

  • Short, punchy, and highly visual.

  • Focused on emotion (travel, connection) and instant benefit ("speak instantly").

  • Included strong hashtags to improve reach (#BreakBarriers, #TravelSmart).

• Facebook Copy:

  • Slightly longer and storytelling in nature, matching Facebook’s slightly older, more thoughtful audience.

  • Structured with bold headlines, clear benefits, and a motivating call to action ("Speak without limits").

• Why It Works:
  Each platform needs copy that fits user behavior — quick and visual for Instagram, more narrative and engaging for Facebook.

Ad Creatives

• Objective: To visually show the magic of AI translation in action — no complicated diagrams or charts.

• Visuals Created:

  • A real-time conversation between a Japanese speaker and an English speaker with captions.

• Why It Works:
  Images tell the story in 2 seconds — before people even read the text.
  Bright, friendly faces, natural light, and simple readable translation bubbles instantly communicate "connection without barriers."

Overall Strategy

• Emotion First. Tech Second:
  Don’t sell the technology. Sell the human experience it creates.

• Simplicity:
  Quick to understand, even with a 2-second glance (especially important for social media scroll behavior).

• Visual Proof:
  Showing live translation happening makes it real, believable, and desirable.

Simple Agency Strategy to Create Scripts, Ad Copy, and Creatives for Clients

1. Understand the Core Human Impact

• Before talking about features, ask:
  ➔ How does this product change someone's day-to-day life?
  ➔ What problem does it solve emotionally, not just technically?

• Focus first on the human story behind the product.

2. Build a Relatable Character Story

• Create a simple story arc around an everyday person who benefits from the product.

• Keep it real, relatable, and specific (like "Ethan" or "Ella").

• Make the audience feel the pain point and the solution.

3. Craft Platform-Optimized Ad Copy

• Instagram: Short, visual, emotional hooks. Hashtags and emoji-friendly.

• Facebook: Slightly longer storytelling, clear CTA (Call to Action).

• Always tailor copy to how users behave on each platform.

4. Design Visuals that Tell the Story Instantly

• No complicated diagrams — show real people using the product naturally.

• Make sure the benefit is visible within 2 seconds (even if someone scrolls quickly).

• Use real-world settings (coffee shops, meetings, travel scenes).

5. Use an "Emotion First, Technology Second" Framework

• Focus 70% on emotion and relatability.

• Focus 30% on technology benefits explained through the story, not in a list.

6. Package the Deliverables Clearly

• Deliver in sets:
  ➔ 1 Script + 1–2 Ad Copies + 1 Visual Concept

• Always include a short explanation of "Why this will connect emotionally with the audience" for the client.