Client Assignment: Bid Writing Sample

Written By Sneha Mukherjee

This document is a sample tender response prepared for Stir Food Ltd as part of a client assignment focused on bid writing. It showcases a structured, persuasive approach to responding to a school catering services tender, highlighting the bidder’s understanding of client needs, proposed solutions, delivery methods, value-added services, and evidence of past success. The document also demonstrates compliance with industry standards and includes a strong, client-focused conclusion. It was developed to illustrate professional bid writing skills, strategic positioning, and the ability to align proposals with public sector procurement expectations.

Tender Response Template – Stir Food Ltd Sample

Executive Summary

At Stir Food Ltd, we believe school catering should nourish not only bodies, but futures. We are passionate about delivering high-quality, freshly prepared meals that foster wellbeing, inspire learning, and create a strong sense of community within every school we serve.

Our proposal brings a proven record of success in education catering, a commitment to sustainable and ethical sourcing, and an unwavering focus on pupil satisfaction and safeguarding excellence. We combine operational expertise with creativity, tailoring each menu and service model to the distinct culture of your school.

We don’t just serve food — we help schools build healthier, happier communities. Through meaningful partnerships, innovation, and an uncompromising commitment to quality, Stir Food Ltd is ready to create a dining experience that every pupil, parent, and staff member can be proud of.

Our Understanding of Your Requirements

We understand [School Name] seeks a catering partner who will:

  • Provide healthy, appealing, and freshly cooked meals that meet and exceed school food standards.

  • Support the physical, emotional, and social wellbeing of students through thoughtful meal planning and engagement.

  • Demonstrate a clear commitment to environmental sustainability and responsible sourcing.

  • Ensure compliance with safeguarding, health and safety, and allergen management regulations.

  • Offer community-focused initiatives that integrate dining into the wider school ethos.

Our Solution and Delivery Approach

1. Unrivalled Food Quality

  • Bespoke menus designed around pupil tastes, cultural diversity, and seasonal produce.

  • Fresh cooking from scratch every day, prioritising flavour, nutrition, and visual appeal.

  • Regular taster sessions and feedback surveys to ensure meals evolve with pupil preferences.

2. Championing Sustainability

  • Sourcing at least 65% of ingredients locally to reduce carbon footprint.

  • Comprehensive food waste reduction programmes, composting, and eco-initiatives.

  • Embedding sustainability topics into pupil engagement activities.

3. Safeguarding at Our Core

  • All staff DBS-checked and trained in safeguarding and allergen procedures.

  • Transparent incident reporting and rapid response protocols embedded in operations.

  • Dedicated Safeguarding Lead overseeing compliance across all schools.

4. Community-Driven Initiatives

  • Launch of “Food Ambassadors” Programme to involve pupils directly in menu development.

  • Open kitchen days for parents and carers to build trust and engagement.

  • Supporting school events, harvest festivals, and charity drives through catering partnerships.

Value-Added Services

  • Nutrition and Sustainability Education: Fun workshops teaching healthy eating habits and environmental responsibility.

  • Themed Dining Days: Celebrating local and global cuisines to broaden pupils' palates.

  • Interactive Digital Platforms: Allowing parents to access menus, allergens information, and meal feedback channels.

Evidence of Success – Case Study: [School Name]

When partnering with [School Name]:

  • Meal participation increased by 30% in the first year.

  • Parental satisfaction rose to 96% following the introduction of menu taster evenings.

  • Food waste reduced by 40% through targeted pupil-led campaigns.

These outcomes underline our ability to drive engagement, satisfaction, and measurable positive impact.

Compliance and Quality Standards

  • 5-star hygiene ratings maintained across all school sites.

  • Full compliance with School Food Standards, FSA regulations, and Safer Recruitment practices.

  • Regular internal and external audits to ensure consistency and excellence.

Pricing Structure

[Insert tailored pricing based on ITT instructions]

Transparent, value-for-money pricing model with clear cost breakdowns and flexible options.

Conclusion

Stir Food Ltd offers more than a catering service — we offer a committed partnership dedicated to supporting your school’s ambitions for health, wellbeing, and community pride.
Through fresh ideas, proven expertise, and a genuine passion for education catering, we are ready to help your school achieve outstanding results — one plate at a time.
We would be honoured to work with you and create a dining experience your community truly deserves.

Sneha Mukherjee

I'm Sneha Mukherjee — an SEO Content Writer and Digital Marketing Specialist with 3+ years of experience crafting high-converting, search-optimised content for SaaS, AI, tech, and eCommerce brands. I’ve collaborated with global agencies and platforms like Wavel AI to deliver impactful copy that ranks, converts, and builds brand authority.

Beyond the written word, I’m a wildlife and astro photographer based in Scotland, capturing the untamed beauty of Glencoe, the Highlands, and beyond under KraftyStag Photography. From long-exposure nightscapes to stag photography in the wild, my lens tells stories words can’t.

I’m available for full time content writing, brand storytelling, technical SEO, and photography across the UK and Europe.

Let’s create something meaningful—whether it’s words that rank or images that resonate.

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